UI/UX DESIGN
Designed to make it through development.
Web and mobile product design by the person who can also build it, so every state, interaction, and layout has a practical route to production.
DESIGN THAT GETS BUILT
The same pair of hands, from flow to production.
The usual design failure is not poor taste. It is a screen handed to a developer who has to quietly change it because an interaction is not feasible, a state was not considered, or the layout collapses with real content.
When design and build sit together, those gaps close early. Every screen is designed knowing how it will behave once it has data, errors, loading states, and a real person using it.
“A design is only complete when it works with the product around it.”
The operating principle
WHAT I DESIGN
Interfaces with a job to do.
The visual work follows the user flow and commercial goal, whether the product is for customers, a team, or an internal operation.
Product interfaces
SaaS applications, dashboards, and platforms where people work rather than simply browse.
Mobile app design
iOS and Android interfaces that respect platform conventions while staying one coherent product.
Design systems
Components, tokens, and patterns that keep a product consistent as new screens are added.
Marketing sites
Conversion-focused pages organised around a clear next action rather than only a visual mood.
Product redesigns
Practical interface improvements that work within the constraints of the existing application.
PROCESS
How design runs.
Understand
Clarify who uses it, what they need to finish, and what currently gets in their way.
Structure
Set information architecture and user flows before visual design makes the wrong direction expensive.
Wireframe
Agree layouts and hierarchy while the work is still quick to adjust.
Design
Create the visual system and every meaningful screen state in Figma.
Prototype
Review clickable flows that behave like the product rather than static pages.
Build
Implement the approved design directly, so the finished product does not become an approximation.
WHAT'S INCLUDED
More than a set of attractive screens.
The deliverables cover the decisions a developer needs in order to build without filling the gaps by guesswork.
User flows and information architecture
The structure behind a product, not just polished screens.
Wireframes for key screens
Low-fidelity agreement on layout and journey before visual work begins.
Full interface design
Every relevant screen and state, including empty, loading, error, and long-content cases.
Responsive layouts
Deliberate desktop, tablet, and mobile behaviour rather than a design squeezed down at the end.
Components and prototype
A scalable library where the product needs one, plus an interactive flow for review.
Files and handover
Figma files and clear documentation, fully owned by your team.
ACCESSIBILITY
Designed to be usable.
Accessibility is design quality: sufficient contrast, targets that work on a phone, keyboard navigation, labelled forms, and states that do not rely on colour alone.
These choices make the product clearer for everyone. They are considered in the interface from the start, not sold as a compliance upgrade after the design is approved.
“A usable interface is a better interface for every user.”
COMMON QUESTIONS
Design, clearly scoped.
The practical questions to answer before opening the first Figma file.
Can you design without building?
Yes. You receive Figma files, a clickable prototype, and handover documentation for your own developers.
Can you build from designs we already have?
Yes. I implement them faithfully and raise any issue that will not survive real content before work starts.
Do you do user research?
I use light-touch discovery and existing analytics. For a full research programme, I will recommend a specialist researcher.
What tools do you use?
Figma, with the working files transferred in full.
How long does UI/UX design take?
A focused product interface usually takes two to four weeks. Larger products and design systems take longer.
Can you improve an existing interface?
Yes. A targeted redesign within an existing architecture is often far more economical than a full rebuild.
Need a product designed and built?
Tell me what it does and who uses it. You will get a focused scope that can carry from design through to a working product.