SHOPIFY DEVELOPMENT
Shopify development at the code level.
Custom themes, private apps, and API work for stores that need more than a theme configured with another stack of subscriptions.
THE APP PROBLEM
Why most Shopify stores get slow.
The default way to add Shopify functionality is to install an app. It is quick, and it is why many stores end up with twenty apps injecting scripts on every page, adding seconds to load time and recurring subscription costs.
Some apps are worth it. Many solve a problem that a small amount of theme code would solve better, faster, and permanently. The work is knowing the difference, then removing what no longer earns its place.
THE STANDARD
Use an app when it adds leverage. Build the feature when the app is the overhead.
WHAT I BUILD
The store beyond the theme settings.
Development-level Shopify work for merchants and agencies: the custom functionality, integrations, and technical decisions a subscription app cannot reliably own.
Custom theme development
Themes built from your design or a clean base, without inheriting a marketplace theme full of unused features.
Theme customisation
Extending an existing theme through Shopify extension points so future theme updates do not break the work.
Private & custom apps
Store functionality Shopify does not offer and an off-the-shelf app cannot solve properly.
Shopify API development
Admin API, Storefront API, and webhook work for ERP, fulfilment, warehouse, and internal-tool connections.
Shopify Plus builds
B2B flows, multi-store setups, Launchpad, checkout extensions, and the additional capability Plus makes available.
Headless Shopify
A Storefront API and Next.js front end when the store genuinely needs it, not because headless sounds advanced.
Migrations
WooCommerce, Magento, and custom-platform migrations with product data, customers, orders, URLs, and rankings considered.
PERFORMANCE
Speed on ecommerce is revenue.
On a Shopify store, speed affects the moment a visitor becomes a customer. Faster collection, product, cart, and checkout journeys support conversion while also improving ad quality scores and organic visibility.
The work is specific to the Shopify storefront: app scripts are removed or conditionally loaded, product images use the Shopify CDN properly, third-party tags are controlled, and Core Web Vitals are checked against the pages that actually sell. Most existing-store speed issues can be improved without rebuilding the whole theme.
“Every app and script should justify the revenue it puts at risk.”
WHITE-LABEL SHOPIFY
Development capacity under your agency brand.
Ecommerce agencies regularly win Shopify projects that need development beyond their in-house service: a custom app, ERP integration, or a theme built properly from a designer file.
I provide that delivery inside your infrastructure and process. You own the client, strategy, and relationship while the technical build is handled behind the scenes.
You own the client
The commercial relationship, strategy, and account management remain with your agency.
I handle the build
Themes, apps, APIs, performance work, and integrations happen within your delivery process.
You deliver the outcome
The finished store and the next opportunity remain fully under your brand.
WHAT'S INCLUDED
A store your team can operate.
The technical delivery covers the commercial details around the storefront, not only the pages a customer sees.
Store setup or theme development
A clean implementation path for a new store, redesign, or theme rebuild.
Product structure
Collections, variants, metafields, and merchandising rules that make the catalogue manageable.
Checkout, payments, shipping & tax
Configuration and customisation within the real limits of Shopify and your plan.
App integration and cleanup
Keep the apps that earn their place, remove the ones adding cost and slow scripts without enough value.
Custom development where needed
Theme-level features, private apps, API work, and integrations that belong to your store.
Performance, SEO & analytics
Core Web Vitals, technical SEO foundations, conversion tracking, and the data your team needs after launch.
Training and documentation
A practical handover for the merchant team that will run the store every day.
COMMON QUESTIONS
Shopify, clearly scoped.
The practical answers before a theme build, app cleanup, migration, or integration begins.
Can you build a custom Shopify theme?
Yes. It can start from your design or a clean base and is built as code rather than assembled from a collection of generic sections.
Can you build a Shopify app?
Yes. Private apps for one merchant and public apps for products intended for wider distribution.
Can you connect Shopify to our ERP or warehouse?
Yes, through the Admin API and webhooks. I review the other system API before quoting because that is where integration estimates most often go wrong.
Should we go headless?
Usually not. It is useful for stores with specific performance or content requirements and expensive complexity for everyone else. You will get a direct answer for your case.
Can you migrate us to Shopify?
Yes. Product data, customers, orders, and redirects are planned as part of the migration. Redirects are especially important for preserving rankings.
Can you make our store faster?
Usually. Most stores are slowed by apps and third-party scripts rather than the base theme, and that is often fixable without a rebuild.
Do you work white-label for agencies?
Yes, as standard. The client relationship and delivery credit stay with your agency, the same white label development capacity for agencies model as the rest of my work.
Need Shopify development?
Tell me what the store needs to do that it currently cannot. You will get a fixed price and an honest view of whether custom development is the right answer.