WHAT I CAN TAKE ON
White label development, platform work, and SEO.
Three areas of work, one operating model. Whatever the project needs, I step into your process, build it, and step away when it ships.
A DELIBERATELY NARROW OFFER
Work I do myself.
I have deliberately kept the service list narrower than most development shops. Everything here is work I do myself rather than coordinate, which is why the list stops where my actual experience does.
The three areas overlap more than they look like they do. A SaaS product needs backend architecture, an interface, and technical SEO that will not collapse under a JavaScript framework. Most projects touch at least two.
“The right solution is the one your team can own after I step away.”
The operating principle
01THE MAJORITY OF MY WORK
Custom software development.
Full-stack builds on modern JavaScript: React and Next.js on the front, Node.js and NestJS behind it, PostgreSQL underneath.
This is where you bring me in for a client project that needs real development rather than platform configuration: a mobile app, web application, SaaS product, or API layer between systems that do not talk to each other.
02THE RIGHT PLATFORM, PROPERLY BUILT
No-code and platform development.
Not every brief justifies a custom build. When a client needs an ecommerce store, content site, or marketing platform, building it properly on WordPress, Shopify, or Webflow is faster, cheaper to maintain, and easier for their team to run.
I build on these platforms the way a developer does, using custom themes and real code rather than page-builder sprawl that becomes unmaintainable in a year.
03DEVELOPMENT WORK WEARING A MARKETING LABEL
Technical SEO.
The SEO work agencies most often struggle to execute is the technical kind. Crawl issues, render-blocking resources, Core Web Vitals, schema implementation, and JavaScript rendering problems all get solved in the codebase.
I cover the full range, but technical SEO is where I am most useful to you.
HOW ENGAGEMENTS RUN
Visible work. Clean handover.
Scope
You send the brief. I come back with what I would build, what I would question, and a fixed price.
Access
Repo, Slack, project board. I set up in your environment rather than mine.
Build
Regular commits, visible progress, and a message when something needs a decision, not a surprise at the end.
Handover
Documentation, a clean final merge, and a walkthrough if your team wants one.
Step away
Capacity released. Available again when you need it.
WHO THIS IS FOR
Senior delivery capacity, where it fits.
Agencies
Taking on projects beyond their current development capacity.
Explore agency delivery→Startups & founders
Needing a build without a permanent technical hire.
Explore startup delivery→Consultants & small teams
Selling the work and needing someone to deliver the development.
Explore consultant delivery→COMMON QUESTIONS
Clear before the first commit.
The questions that come up before any of the three service areas begins.
Is all of this available white label?
Yes. Development, platform builds, and SEO can all be delivered under your brand, inside your repo and process. See how it works on the agencies page.
Which service do I need?
Send the brief. I will tell you whether it is a custom build, a platform build, an SEO problem, or a combination, and I will say so if you do not need me at all.
How do you charge?
Fixed-scope, hourly, or retainer, whichever fits the work. The model and the price are agreed before I start, so there are no invoice surprises.
Do you work inside our existing codebase and tools?
Yes. That is most of what I do. Your repo, your branching strategy, your Slack, your project board.
How quickly can you start?
Usually within a day or two of repo access. There is no notice period to work through.
Not sure which approach your project needs?
Describe what you are trying to build. I will tell you which approach makes sense, including if the answer is that you do not need me.