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API

API INTEGRATION

API integration.

Connecting systems that were never designed to talk to each other, built so that when the other side fails, you find out immediately.

BEFORE THE QUOTE

The review that stops estimates going wrong.

Integration work produces more inaccurate estimates than other development because the difficulty is invisible from the outside. Two integrations that sound identical can differ by weeks.

The review checks whether documentation matches actual behaviour, whether a sandbox exists, how authentication and token expiry work, practical rate limits, webhook coverage, and whether the data model can represent the required sync. It takes a few hours and makes the fixed price more trustworthy.

Systems integration and connected services workspace

THE DISCOVERY

The integration is reviewed before it is priced, not discovered halfway through the build.

Senior capacity, only when the work exists

WHAT I CONNECT

The tools your business already relies on.

Integration work is built around the records, events, and failure paths that matter to the people using the systems.

Payments

Stripe, PayPal, and platform-specific payment systems.

CRM and marketing

HubSpot, GoHighLevel, Salesforce, Mailchimp, and connected campaign workflows.

Ecommerce operations

Shopify, WooCommerce, inventory, order, and fulfilment systems.

Communication

Twilio, SendGrid, Slack, and the events that trigger useful messages.

Productivity tools

Google Workspace, Microsoft 365, Zapier, storage, and operational systems.

Industry-specific software

Custom integrations with the systems that matter to your business, even when they are not widely known.

RELIABILITY

Integrations that fail loudly.

Every external service will fail eventually. The useful question is whether the system notices and recovers safely.

01

Retry with backoff

Transient failures are retried without creating unnecessary pressure on the service.

02

Idempotency

A retried request cannot accidentally duplicate an order, contact, or record.

03

Timeouts and queues

Slow third parties do not hang the main application, and non-urgent work is handled safely in the background.

04

Dead-letter handling

Repeated failures are kept visible and recoverable rather than disappearing silently.

05

Actionable alerting

Alerts name the integration and the reason so the right issue can be fixed quickly.

06

Documentation and handover

The ownership, mapping, and recovery process remain clear to the team after delivery.

TWO-WAY SYNC

Data sync needs explicit rules.

Keeping two systems aligned is harder than moving data one way because both sides can change. The design needs a source of truth for each field, deliberate conflict handling, identity mapping, deletion rules, and a reconciliation process for the drift that will eventually happen.

Sync projects fail when these questions are answered implicitly during development. They are agreed before the build so both systems have a clear role.

“Two systems stay aligned by design, not by hoping the next webhook succeeds.”

Data connection and system synchronisation visual

COMMON QUESTIONS

API integrations, clearly scoped.

The practical questions before two systems start sharing data.

Can you integrate with a system that has no API?

Sometimes, through database access, file exchange, or scheduled imports. Screen scraping is a last resort and its fragility is made clear.

How long does an integration take?

A well-documented API with a sandbox can take a few days. A poorly documented one can take weeks. The pre-quote review makes the difference clear.

What if the third party changes their API?

Versioned integrations and alerting mean you find out immediately rather than through a customer.

Can you fix an integration someone else built?

Usually, after a review of the existing implementation and its failure paths.

Do you build two-way sync?

Yes, with conflict handling designed rather than assumed.

Can you integrate our custom system with a platform?

Yes, provided the system exposes an API or a database that can be reached safely.

Need two systems connected?

Tell me what needs to talk to what, and send the API documentation if you have it. The integration is reviewed before it is quoted.

Pre-quote reviewFailure-aware deliveryDocumented handover